Although he admired the work the foundation was doing and was blown away by all of Barry and Elaine Taylor’s accomplishments in such a short time, Ken Monnens wasn’t moved by our original logo, which has become irreverently known as the “swiss miss” logo. A supporter of The Taylor Family Foundation (TTFF) and Day in the Park attendee from the Lafayette days, Ken offered to donate the services of his design team at Ken Creative to brand TTFF properly.
After getting the go-ahead, Ken and his team met with Barry and Elaine to formally hear their vision for the organization and go over the foundation’s mission and values. Ken’s team presented a broad array of options and as a group, they selected what we now fondly refer to as our “three kids” logo.
The logo encompasses all that is TTFF. It depicts diverse children holding hands to represent community. Their gaze is positioned as if to look up at our donors, thanking them for their support. And importantly, the logo’s bold lines and cheerful color are easy to reproduce on t-shirts, caps, visors, tote bags and a variety of other fun SWAG!
Ken Creative’s logo has served us well for more than 25 years and goes on all our marketing materials. While we’ve done some fun iterations of it for anniversaries and special events, the identity that Ken’s team created back when the foundation was still in its early days continues to be the cornerstone of our identity.
About a decade later, in the mid-2000s, TTFF’s Program Coordinator at the time, Molly Huber, drew a stick figure of a camper with floaties and goggles. It was the birth of “Timmy” our iconic representative camper. Timmy made his way onto many marketing materials in his cute swim trunks and goggles that the team at Janet Fazio Advertising was designing. But when we needed gift tags for a holiday project, it didn’t seem right to have Timmy in a swim outfit. This was the beginning of outfitting Timmy in many fun ways. While “Winter Timmy” was in snow gear, we’ve had banker Timmy, butler Timmy and golfer Timmy. When we started adding a musical component to Day in the Park, we created a Timmy to represent the guest artist.
After years of being an only child, we decided it was time to expand and Timmy welcomed a sister named Tammy! Now we could have all sorts of fun with these two icons who came to represent the children we serve. Timmy and Tammy continue to make their way into our marketing materials and on camper t-shirts. There’s even a coloring book with the two having adventures at Camp Arroyo.